How To Use Google Data Studio For Performance Marketing Reporting
How To Use Google Data Studio For Performance Marketing Reporting
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of e-commerce businesses are turning to server-side monitoring as a means to improve their information collection procedures. While it calls for a lot more technical knowledge than routine GTM and may introduce additional costs, it can lead to higher accuracy and more trustworthy information
Pixel monitoring uses an item of code to sign up conversions on your web site. It's very easy to set up and much less prone to ad blockers.
1. Extra precise information
The conventional technique of tracking conversions on a website, making use of pixels, is having difficulty with altering internet browser privacy policies. This means that the data being sent out to Google Advertisements, Facebook Business Manager and various other systems is less precise than it needs to be.
Server-side monitoring is an extra secure choice that aids to bypass these limitations, as it's filled from your own domain and dealt with as first-party code, suggesting it's less likely to be influenced by advertisement blockers or other safety actions. This offers a lot more exact information and a more total photo of individual trips across channels.
Furthermore, this sort of monitoring allows companies to track conversions outside of the internet site, such as call and in-store gos to, which can be tough for pixel-based monitoring. This adaptability gives marketing professionals extra ownership over the data they send, and makes it less complicated to follow various data legislations. It's likewise a lot much less at risk to fraudulence, as it's harder for fraudulent actors to manipulate the system by altering the postback URL.
2. Much better control over information.
Server-side monitoring allows businesses to collect and enhance information prior to sending it to third-party analytics/advertising systems. This boosts information efficiency and precision, which can help marketers make more educated advertising choices.
Standard pixel tracking depends on JavaScript tracking codes that are put in internet site site visitors' internet browsers. These tracking codes are usually obstructed by advertisement blockers, which can lead to data collection disruptions and incorrect results. Server-side tracking enables businesses to bypass these constraints and give exact, constant information that is less susceptible to disturbance.
This sort of tracking likewise allows businesses to track conversions that happen beyond the site, like phone calls and in-store acquisitions. This is important given that brand-new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason S2S is more reliable for organizations seeking to adapt to these adjustments.
3. Much less prone to fraudulence
Server-side monitoring enables businesses to adjust information hauls prior to it gets to 3rd party endpoints, improving security and privacy. This is particularly crucial as different browsers and platforms increasingly transform just how they take care of cookies. As an example, in iOS 14, Safari will only supply first-party cookie data and will not enable pixel-based tracking. Utilizing server-side tracking, you can bypass these restrictions and remain to track conversions that occurred beyond your site.
In addition, server-side tracking allows you to catch customer data straight on your own web servers. This eliminates reliance on 3rd parties, which can be prone to violations and personal privacy infractions.
A server-side radar is a set of directions that tells your web site's web server what events to tape. This information is then sent to analytics devices like Google Analytics and Facebook Business. It's likewise made use of to trigger event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternate approach that uses a little item of code on your webpage to gather information from customers.
4. Simpler to carry out
Server-side monitoring is a data collection process that occurs on the internet site's own server, bypassing web internet browser constraints. This implies that information accumulated by the website/app is first sent to the server where it's refined and after that forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this approach is that it decreases the range of information monitoring and offers organizations much more control over transmission, making it typically much more reliable. Consequently, it's much less vulnerable to information obstacles caused by things like a damaged link or an energetic advertisement blocker being mounted.
With OWOX BI's Server-Side Monitoring, your business can collect real-time conversion data in the same way that you would with pixels or a cookie, however this is then passed directly to your advertising and marketing devices on the web server. This permits you to have even more exact information in-app advertising optimization and aids ensure compliance with privacy policies such as GDPR. Furthermore, it additionally stays clear of the monitoring constraints enforced by browsers and advertisement blockers.